The value of the About to Lapse Moment
Customers in the About to Lapse Moment are in danger of never returning again. Reaching these customers before they’re gone for good is critical for customer retention. Given that customers within this Moment are highly at-risk for permanent churn, you should give them your best offer–they may not buy again without some convincing.
Consider your marketing within this Moment a life-preserver: providing personalized and relevant messaging can go a long way in keeping customers coming back.
How we find the right About to Lapse Moment
To prevent customers from lapsing permanently, it's important to have a clear picture of their individual behavior. By analyzing customer data and identifying patterns, you can create targeted campaigns that address their specific needs and concerns.
To target customers in the Lapse Prevention Moment, Repeat ingests your store's order history to assess the churn risk for each customer. Our About To Lapse trigger helps you engage with these customers when Repeat identifies that a customer is approaching (but has not yet reached) the point of permanent churn.