Lapse Prevention Flow

This play is a useful tool for reaching out to customers who are in danger of never returning again so you can convince them to buy again before they are gone for good.

This type of flow can be used to make a more aggressive offer than you normally would without eroding margins with customers who would have shopped again anyway.

Communication like this really hinges on timing: If you contact them too early, the customer may be confused about why you are reaching out, but if you wait too long, the message may lack any real impact. Therefore, it's crucial to strike the right balance. Repeat’s About To Laps Trigger helps you nail this timing.

In addition to making a last-ditch offer to retain the customer, the personal touch can go a long way. Use the email or SMS to ask for feedback and find out why the customer hasn't returned. This can provide valuable insights into areas of improvement for your business.

What Customers Experience

• Automatic email or sms messages when they’re at risk of lapsing
• We suggest using your best offer in this automation to entice these customers to come back
• Optionally, you can show products a that they previously purchased for easy repurchasing

How This Play Works

This play uses Repeat’s "About to Lapse" trigger for the ideal timing and dynamically populated content.

Timing

The trigger’s timing is unique for each customer, based on:

• The products a customer purchased previously
• The timing of their previous orders
• Historical data about other customers

Detailed Setup Guide

Get detailed, step-by-step instructions for setting up this play in our docs.