A dynamic banner for any flow or campaign email to offer at-risk customers your best discount
This Lapse Prevention Banner is a dynamic component that can be easily added to any flow or campaign email. It offers at-risk customers your best discount, helping to bring them back before it's too late.
In this Play, we’ll show you how to build this banner as a reusable component that’s shown only to customers who are in danger of lapsing. It’s designed to work in any email you send, so it’s a versatile tool to add to your marketing arsenal.
This component is an excellent addition to any campaign or flow that includes existing customers. Try adding this banner to emails like:
- Product announcements
- Content & brand focused campaigns
Implementing this banner couldn’t be easier. Follow the setup instructions below to build a flow that adds a profile property when Repeat identifies customers who are about to lapse, then craft the component. Finally, you can save it as a universal block in Klaviyo to make it easy to drag and drop into any email.
Get detailed, step-by-step instructions for setting up this play in our docs.
More Plays for Lapse Prevention
Focus on customers who are at risk of lapsing and automatically send postcards with a strong offer to encourage them to return
Trigger an email or sms flow for customers in the moment before they are predicted to never to return again.
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Customers in this Moment are primed to commit to recurring orders
Customers in this Moment are ready to buy more of a product they’ve bought before.
Customers in this Moment are at risk of lapsing permanently
Customers in this Moment are primed to explore more of your product catalog.