Bring Back Lapsing Customers With Postcards

DTC direct mail service PostPilot has become the go-to provider for ecommerce brands looking for an edge. With a response rate that's a staggering 36 times higher than email, it's no surprise that brands are increasingly turning to direct mail to target customers.

We developed this play to capitalize on those high conversion rates. The focus is on a specific group of customers who are ideal candidates for direct mail marketing: those at risk of lapsing, but who may still be enticed to make another purchase. To pull it off, we’ll combine Repeat’s “About To Lapse” trigger with PostPilot via Klaviyo.

Once set up, everything happens automatically – you'll reach an audience of at-risk customers without lifting a finger. Sending postcards that encourage these customers to return will help boost your returning customer rates and grow LTV with this essential group.

For creative, we suggest lifestyle imagery that is not specifically linked to any product. We will distribute this postcard to all at-risk customers, regardless of the product they purchased previously. Pair it with a strong offer–this is your last shot to convince these customers to return, and without your best discount, they may be lost for good.

Ready to set it up? Check out the setup guide below for step-by-step instructions.

Detailed Setup Guide

Get detailed, step-by-step instructions for setting up this play in our docs.