Cross-sell Predicted Products

What we’re building

We’ll build a flow with three emails, powered by the Repeat - Primed For Cross-sell trigger:

1. Create a flow and add the trigger

Create a new flow and choose the metric called Repeat - Primed For Cross-sell for the flow’s trigger.

2. Add the first email to the flow

Add the first email to the flow. We recommend starting with a template that you’ve used before for a quicker start. We also recommend turning off smart sending for this flow.

3. Add a table to the email for product predictions

This table will use the product predictions list contained in the list Due For 2nd Order Cross Sell trigger. We’ll set it up with a text block in the left column and an image in the right column.

4. Make the table dynamic

Here, we’ll make the table dynamic so that it repeats a row for each item in the product predictions list. To do this, go to Table Settings, choose Dynamic, enter event.productPredictions for the “Row collection” and item for the “Row alias,” then click done.

5. Add the dynamic text and images to the table rows

Here’s where we’ll set up the text content and images for the items in the product predictions list. First, edit the text column. Switch to the HTML view and paste in this code (be sure to update YOURWEBSITE.COM to your brand’s website):

<h3>{{ item.product.title}}</h3>
<h4>{{ item.product.variant.title|cut:"Default Title" }}</h4>
<h4><a href="https://YOURWEBSITE.COM/products/{{item.product.handle}}"><span>Check it out &gt;</span></a></h4>

Then, change the image to a dynamic image that references this property:

{{ item.product.images.0.src }}

6. Optionally, add a table for previously purchased products

If you’d like to add a list of previously purchased products to the email, duplicate the table that you just created. For this table, just change the “Row collection” to event.previouslyPurchased.

7. Add additional content and style your email

Add some copy and make it feel like your brand! See the examples on this page for inspiration.

8. Duplicate your email

We recommend adding two more emails to this flow. The easiest way to do that is by duplicating the email you just created. Clone the email twice, then add time delays between the new emails. 2-3 days between messages is a great place to start. Once you’ve duplicated, you can change up the content and copy of the new emails to add variation.

9. Add a flow filter

Add a flow filter to remove people from the flow if they have placed an order since starting it.

What we’re building

We’ll build an automation with three messages, powered by the Repeat - Primed For Cross-sell trigger:

1. Create a new automation and add your trigger

We’ll create a new automation, choose the Repeat - PrimedForCrossSell trigger, and add a cancellation trigger for Order Created.

2. Create 3 messages

We’ll add three messages to this flow. We recommend setting the wait time to 3 days between messages. Here’s some sample copy to get you started:

Hey {{subscriber.first_name}}, We think you might like {{initial_event.get('prediction_product_title')}}.

Check it out:
{{initial_event.get('prediction_pdp_url')}}

Hey {{subscriber.first_name}}, Ready to try something new? How about {{initial_event.get('prediction_product_title')}}.

Learn more:
{{initial_event.get('prediction_pdp_url')}}

Hey {{subscriber.first_name}}, now's the time to try {{initial_event.get('prediction_product_title')}} with 10% off!

Code: SAVE10

{{initial_event.get('prediction_pdp_url')}}

3. Activate your flow

Click “Schedule or Activate” and choose “Activate automation immediately.”‣

What we’re building

We’ll build a Journey with three messages, powered by the Repeat - Primed For Cross-sell trigger:

1. Create a new Journey and add your trigger

We’ll create a new Journey from scratch and choose the Repeat - Primed For Cross-sell trigger.

2. Create 3 messages

We’ll add three messages to this Journey. Here’s some sample copy to get you started:

Hey {{subscriber.firstName | default: 'there'}}, we think you might like {{triggerEvent.custom['prediction_product_title']}}.

Check it out:
{{triggerEvent.custom['prediction_pdp_url']}}

Hey {{subscriber.firstName | default: 'there'}}, Ready to try something new? How about {{triggerEvent.custom['prediction_product_title']}}?

Learn more:
{{triggerEvent.custom['prediction_pdp_url']}}

Hey {{subscriber.firstName | default: 'there'}}, now's the time to try {{triggerEvent.custom['prediction_product_title']}} with 10% off! Use code

SAVE10

Come check it out:
{{triggerEvent.custom['prediction_pdp_url']}}

3. Add delays & remove customers from the flow after purchasing

We recommend adding a 5-day delay between each message. We’ll also add a branch after the delay (and before the next message is sent) to check if a customer has made purchase since starting the Journey.

4. Activate your Journey

Click “Turn on” and choose “Allow subscribers to enter this journey once every 24 hours.”