Nudge customers towards their next purchase when they’re primed for a cross-sell
If you're looking to encourage product discovery and drive more cross-sells, this play is the way to go. Use Repeat’s Primed for Cross-sell trigger to automatically kick off this flow in Klaviyo, Postscript, and Attentive.
What Customers Experience
- Automatic email or sms messages at the ideal time to encourage a cross-sell
- Dynamic product suggestions based on the products they bought previously
- Optionally, you can show products a that they previously purchased for easy repurchasing
How This Play Works
This play uses Repeat’s "Primed for Cross-sell" trigger for the ideal timing and dynamically populated content.
Timing
The trigger’s timing is unique for each customer, based on:
- The products a customer purchased before
- Historical data about other customers with similar purchases
Personalized Product Predictions
To personalize the message, the trigger also includes Product Predictions–the products that they’re most likely to try next.
Based on your store’s past successful cross-sells, Repeat identifies the products that are often:
- Bought together, or
- Bought in succession
Previously Purchased Products
The trigger also provides previously purchased products, so customers can easily repurchase a product that they bought before.
Setting It Up
This play is easy to launch with provided guides for Klaviyo, Postscript, and Attentive. We’ve also provided some email examples and copy suggestions to get you started.
By implementing this play, you can not only encourage customers to explore new items, but you can also decrease the time to the next order and increase repurchase rates.
Want to drive more cross-sellse, but don’t want to use Repeat’s Product Predictions? Check out our Suggest Best Sellers When Customers are Primed for Cross-selling instead.
Examples
SMS Copy Examples
Setup Guides
Klaviyo Setup
Postscript Setup
Attentive Setup
More Plays for the Cross-sell Moment
Nudge customers towards their next purchase when they’re primed for a cross-sell
Use an automated email or SMS featuring your best sellers to drive a customer to their next favorite
Use Repeat’s Product Predictions to suggest a customer’s next favorite product in any email campaign or flow
Explore More Moments
Customers in this Moment are primed to commit to recurring orders
Customers in this Moment are ready to buy more of a product they’ve bought before.
Customers in this Moment are at risk of lapsing permanently
Customers in this Moment are primed to explore more of your product catalog.