Add Subscription Product Suggestions to Any Email

Every lifecycle marketer knows the struggle of transitioning one-time buyers into subscribers: reaching the right customer at just the right time, presenting them with the products they want, and doing all this without a clear indication of which customers are ready to commit.

What if the emails you're already sending were the key to a thriving subscription base and steady, predictable revenue?

This Play transforms routine emails into a powerful tool to convert highly primed customers to subscribe. With it, you can be sure you’ll never miss a chance to present them with the products they’re most likely to commit to. Our Klaviyo integration makes it a cinch.

We do this by looking at your store’s order history and customer list to find the most promising opportunities. When Repeat identifies a customer on the verge of subscribing, we also show you which products they’re most likely to commit to. In Klaviyo, these subscription prospects have a profile property you can leverage to highlight products they are likely ready to commit to. Our "Subscription Opportunity Products" profile property makes it possible to show these products in any email campaign or flow.

Setting it up is straightforward: integrate with Klaviyo, create a dynamic content block in your emails that pulls from the "Subscription Opportunity Products" property,

Setting it up is straightforward: connect Repeat to Klaviyo, design your content block featuring the suggested products, save it as a universal block, include it across your messages, and watch your emails become personalized subscription conversion machines. You’ll never miss a chance to convert your most promising one-time buyers into long-term subscribers again.

What Customers Experience

• Add a new content block to flows and campaigns you’re already sending
• Customers who are primed to subscribe see products they’re likely to buy
• They can quickly check out in a few clicks with their Personalized Cart

Message Content

Alongside Repeat’s suggested subscription products, you should also consider including the following:

• Discounts and benefits for subscribing
• Reviews from other subscribers to bolster credibility
• Benefits of regular product usage (for wellness products especially)
• How the subscription process (and cancellation) works
• A personal note from a team member

Level Up This Play

Once you’ve saved your universal content block, optimizing it even more is still possible. Consider these potential improvements:

• A/B test different block designs to see what gets the most clicks
• A/B test various subscription offers
• Highlight subscription discounts in the banner of your Personalized Cart to maximize conversion

Setting It Up

To implement this Play:

1. Add the Klaviyo integration from the Repeat app.
2. Design and build a reusable block in Klaviyo using the “Subscription Upsell Product” profile property.
3. Save it as Universal Content and drop it into any campaign or flow you send.

Get the template!

To make setup even faster, reach out to cs@getrepeat.io so we can add the Klaviyo template to your account.

Detailed Setup Guide

Get detailed, step-by-step instructions for setting up this play in our docs.