Grow Subscribers With Simple Content Blocks

Increasing recurring revenue is the goal of any subscription-based brand. The challenge lies in smoothly transitioning one-time purchasers to committed subscribers and reactivating those who've drifted away. Success hinges on engaging customers at critical moments and making the path to conversion as smooth as possible. Sprinkling subscription messaging and CTA’s across all your touchpoints can help transform fleeting interactions into lasting revenue streams—this Play makes it easy.

Leveraging our Klaviyo integration and Personalized Carts, you can capitalize on those high-intent moments throughout the customer journey in any flow or campaign.

By using the Personalized Cart links with the CTA’s in your existing messaging—even those triggered by events from other apps—you can get an offer in front of your best customers and point them towards a high-converting subscription checkout experience. Any campaign or flow that you send to contacts who have already made a purchase is fair game. Here are a few ideas to inspire your creativity:

• When someone abandons their cart
• After a customer leaves a 5-star review
• Throughout your post-purchase flows
• Before a customer’s next subscription order is shipped

The Personalized Cart, filled with previously purchased items and optimized for subscription sign-ups, is the key tool. It simplifies the customer's decision-making process and makes placing a subscription order as easy as a few clicks.

What Customers Experience

• Campaigns or emails related to actions they take (that you’re probably already sending!)
• A call to action guiding them to their personalized cart
• An easy way to start a new subscription in a few clicks

Message Content

We recommend saving a universal content block in Klaviyo that you can drag and drop into any email. Use the “Subscription Personalized Cart” profile property to populate the link URLs. Whether you create a text or image-based block, these best practices will ensure the best conversion:

• Highlight discounts and benefits that subscribers receive
• Show why regular product usage makes a difference (especially for wellness products)
• Feature your best reviews to build trust
• Tell customers about the subscription (and cancellation) process to set expectations
• Include a personal touch, like a note from the founder

Level Up This Play

Once you’ve saved your universal content block, optimizing it even more is still possible. Consider these potential improvements:

• A/B test different block designs to see what gets the most clicks
• A/B test various subscription offers
• Highlight subscription discounts in the banner of your Personalized Cart to maximize conversion

Setting It Up

To implement this Play, connect Klaviyo from the Repeat app. Next, design and build a reusable block in Klaviyo and ensure any links are filled dynamically with the “Subscription Personalized Cart” profile property. Finally, save it as Universal Content and drop it into any campaign or flow you’re sending to contacts who have already placed at least one order.

Get the template!

To make setup even faster, reach out to cs@getrepeat.io so we can add the Klaviyo template to your account.

Detailed Setup Guide

Get detailed, step-by-step instructions for setting up this play in our docs.