Reach light users of your product in the moment they are running low and other customers when are completely out.
Our Late Reorder play for Klaviyo, Postscript, and Attentive, is designed to encourage your light users to restock before they run out of your product. With this reminder flow, you can ensure that you reach these customers then they’re ready to come back for more.
What Customers Experience
- Email or SMS reminders to reorder a replenishable product
- Customers who consume at the typical pace will get this reminder when they’re completely out
- Those who consume more slowly will get this reminder when they’re running low
- An easy way to reorder a product that they bough before, right when they need it
How This Play Works
This play uses Repeat’s "Late Due to Reorder" trigger for the ideal timing and dynamically populated content.
Timing
The trigger’s timing is unique for each customer, based on:
- The products a customer purchased previously
- Historical reorder timing data from other customers who bought the same products
The Late Reorder trigger is calculated based on the 75th percentile of expected replenishment orders. This means that it targets customers who tend to restock less frequently, such as light users or laggards.
Personalize with previously purchased products
In Klaviyo, the trigger provides lists of the products a customer is du to reorder as well as all of the products that they previously purchased. You can use these to provide an easy path to purchase for product that the customer is familiar with.
Convert with the Repeat Cart
For the easiest path to reorder, you can use the trigger’s Personalized Cart link. The Repeat Cart shows all of the customer’s Due To Reorder products and the items they previously purchased in one place for easy checkout.
Setting It Up
To get started, use our examples and guides for Klaviyo, Postscript, and Attentive. We also suggest pairing this play with our Replenishment Reminder Play to create multiple touch points around the replenishment moment. By doing so, you can ensure that your customers are reminded to restock at the most opportune times.
Use the examples below as a starting point, and don't hesitate to customize them to fit your specific needs and goals.
Examples
SMS Copy Examples
Setup Guides
Klaviyo Setup
Postscript Setup
Attentive Setup
More Replenishment Plays
Reach each customer in the moment they are likely running low on a previously purchased product.
Combine PostPilot’s direct mail with Repeat's replenishment timing to send reorder reminder postcards.
Add dynamic text to any flow or campaign email to remind customers to reorder specific products
Feature a dynamic product block to show customers the products they’re running low on in any campaign or flow
Explore More Moments
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