Ecommerce brands are increasingly turning to direct mail to target customers, and for good reason: response rates are almost unbelievable. PostPilot cites Adweek research showing that direct mail conversion rates can be 36 times higher than email.
With this play, we’ve combined the incredible response rates of direct mail with the power of Repeat’s replenishment timing.
You can put that power to use to send postcards to your customers, reminding them to reorder when they’re running low on a product they bought previously. This Play cleverly utilizes our "Due to Replenish" profile property and PostPilot's Klaviyo integration to do just that.
Best of all, it happens automatically! It’s a great way to bring one-time customers back for a second order. By sending postcards that nudge customers to re-up, you’re providing a helpful reminder and creating a personal touch that helps build long-term brand loyalty.
We recommend setting up this play for your most popular acquisition product to start. Once you’re up and running, you can to expand your efforts to cover more of your catalog.
Launching up automatic direct mail with PostPilot and Repeat couldn’t be easier. By following the examples provided below, you’ll see exactly how to set it up.
This play targets customers who have:
- Placed one order
- Are due to replenish a product that they previously purchased
1. Create a Klaviyo segment
Start by creating a Klaviyo Segment of customers who you will target for this automation. Filter for customers who
- Have placed 1 order over all time
- Have the profile property “Repeat Due To Replenish” set to
- Are due to replenish the product you’d like to target with this segment
Before moving on to the next step, make sure to note the ID for your newly created segment. It’s the alphanumeric string in the URL after the final
/ (For example,
2. Sync your Klaviyo segment to PostPilot
Head to PostPilot and navigate to Integrations > Klaviyo. Click “Manage” and then “Connect A New List Or Segment From Klaviyo.” Choose “Segment,” then add your segment ID from step 1, and name your segment. Your segment is now synced to PostPilot
3. Create a PostPilot segment
Now you can create a PostPilot segment that matches this Klaviyo segment. In PostPilot, head to Segments > New Segment. Choose Shopify, select your store, then “DIY”. Name your segment and filter for Klaviyo Contacts in the segment you just synced. Save This segment
4. Create your campaign
Create a new automated campaign in PostPilot. Select the segment that you just created. Select your design and configure any other settings like trackable discount codes and return address. That’s it! You’re ready to send this postcard to customers who are about to lapse!