Combine PostPilot’s direct mail with Repeat's replenishment timing to send reorder reminder postcards.
Ecommerce brands are increasingly turning to direct mail to target customers, and for good reason: response rates are almost unbelievable. PostPilot cites Adweek research showing that direct mail conversion rates can be 36 times higher than email.
With this play, we’ve combined the incredible response rates of direct mail with the power of Repeat’s replenishment timing.
You can put that power to use to send postcards to your customers, reminding them to reorder when they’re running low on a product they bought previously. This Play cleverly utilizes our "Due to Replenish" profile property and PostPilot's Klaviyo integration to do just that.
Best of all, it happens automatically! It’s a great way to bring one-time customers back for a second order. By sending postcards that nudge customers to re-up, you’re providing a helpful reminder and creating a personal touch that helps build long-term brand loyalty.
We recommend setting up this play for your most popular acquisition product to start. Once you’re up and running, you can to expand your efforts to cover more of your catalog.
Launching up automatic direct mail with PostPilot and Repeat couldn’t be easier. By following the examples provided below, you’ll see exactly how to set it up.
This play targets customers who have:
- Placed one order
- Are due to replenish a product that they previously purchased
Examples
Setup Guide
More Replenishment Plays
Reach each customer in the moment they are likely running low on a previously purchased product.
Add dynamic text to any flow or campaign email to remind customers to reorder specific products
Feature a dynamic product block to show customers the products they’re running low on in any campaign or flow
Reach light users of your product in the moment they are running low and other customers when are completely out.
Explore Moments
Customers in this Moment are primed to commit to recurring orders
Customers in this Moment are ready to buy more of a product they’ve bought before.
Customers in this Moment are at risk of lapsing permanently
Customers in this Moment are primed to explore more of your product catalog.