Reach each customer in the moment they are likely running low on a previously purchased product.
If you're looking for a way to ensure that your customers never run out of your product, the Replenishment Reminder play is the perfect solution. By using your email and SMS channels, this play effectively communicates with customers and encourages them to restock when their supplies are running low.
What Customers Experience
- Email or SMS reminders to reorder when they’re running low on a replenishable product
- An easy way to reorder a product that they bough before, right when they need it
How This Play Works
This play uses Repeat’s "Due to Reorder" trigger for the ideal timing and dynamically populated content.
Timing
The trigger’s timing is unique for each customer, based on:
- The products a customer purchased previously
- Historical reorder timing data from other customers who bought the same products
Personalize with previously purchased products
In Klaviyo, the trigger provides lists of the products a customer is du to reorder as well as all of the products that they previously purchased. You can use these to provide an easy path to purchase for product that the customer is familiar with.
Convert with the Repeat Cart
For the easiest path to reorder, you can use the trigger’s Personalized Cart link. The Repeat Cart shows all of the customer’s Due To Reorder products and the items they previously purchased in one place for easy checkout.
Setting It Up
This play is easy to launch with provided guides for Klaviyo, Postscript, and Attentive. We’ve also provided some email examples and copy suggestions to get you started.
Email designs and SMS copy are also provided to give you an idea of how you can personalize messaging to each customer. By using these resources, you can craft messages that resonate with your customers and encourage them to take action.
If you want to take your Replenishment Reminder play to the next level, consider pairing it with our Late Replenishment Play. This will ensure that you cover all replenishment moments and maximize your chances of keeping your customers coming back.
Examples
SMS Copy Examples
More Replenishment Plays
Combine PostPilot’s direct mail with Repeat's replenishment timing to send reorder reminder postcards.
Add dynamic text to any flow or campaign email to remind customers to reorder specific products
Feature a dynamic product block to show customers the products they’re running low on in any campaign or flow
Reach light users of your product in the moment they are running low and other customers when are completely out.
Explore More Moments
Customers in this Moment are primed to commit to recurring orders
Customers in this Moment are ready to buy more of a product they’ve bought before.
Customers in this Moment are at risk of lapsing permanently
Customers in this Moment are primed to explore more of your product catalog.