Add dynamic text to any flow or campaign email to remind customers to reorder specific products
This play is dead simple to set up, works in just about any email you send, and gives your customers an easy way to reorder from any email you send.
We like to think of banners like this as “conversion insurance.” It works alongside other marketing emails you’re sending, provides customers a link back to a product they’ve ordered before and are running low on, and helps boost clickthrough rates of your emails.
This component is a great addition to any campaign or email that includes existing customers. Try it in emails like:
- Site-wide sale campaigns
- Post-purchase flows
- Replenishment flows
- Transactional emails like order confirmations, review requests, and shipment updates
What Customers Experience
When the customer is due to replenish a product, this banner dynamically populates the name of a product that the customer is due to replenish & links to that product’s PDP:
And, when the customer isn’t in a replenishment window the banner will show a more generic message:
How This Play Works
This play uses Repeat’s "Due to Replenish Products" profile property for personalization.
The CTA uses Repeat’s Personalized Cart for an easy conversion experience.
Setting It Up
Implementing this strategy couldn’t be easier. Follow the setup examples below to craft a re-usable component. Copy the code, adjust the copy, and you’re done. In Klaviyo, you can save it as a universal block to make it easy to drag and drop into any email.
Examples
Setup Guide
- The text-based version is the fastest to implement–just copy/paste a code snippet into Klaviyo.
- The image-based version allows more flexibility to match your brand’s style since–you can create the image asset in a tool like Figma or Photoshop.
Text-Based Banner Setup
Image-Based Banner Setup
More Replenishment Plays
Reach each customer in the moment they are likely running low on a previously purchased product.
Combine PostPilot’s direct mail with Repeat's replenishment timing to send reorder reminder postcards.
Add dynamic text to any flow or campaign email to remind customers to reorder specific products
Feature a dynamic product block to show customers the products they’re running low on in any campaign or flow
Reach light users of your product in the moment they are running low and other customers when are completely out.
Explore More Moments
Customers in this Moment are primed to commit to recurring orders
Customers in this Moment are ready to buy more of a product they’ve bought before.
Customers in this Moment are at risk of lapsing permanently
Customers in this Moment are primed to explore more of your product catalog.