Replenishment Reminder Banner

This play is dead simple to set up, works in just about any email you send, and gives your customers an easy way to reorder from any email you send.

We like to think of banners like this as “conversion insurance.” It works alongside other marketing emails you’re sending, provides customers a link back to a product they’ve ordered before and are running low on, and helps boost clickthrough rates of your emails.

This component is a great addition to any campaign or email that includes existing customers. Try it in emails like:

• Site-wide sale campaigns
• Post-purchase flows
• Replenishment flows
• Transactional emails like order confirmations, review requests, and shipment updates

What Customers Experience

When the customer is due to replenish a product, this banner dynamically populates the name of a product that the customer is due to replenish & links to that product’s PDP:

And, when the customer isn’t in a replenishment window the banner will show a more generic message:

How This Play Works

This play uses Repeat’s "Due to Replenish Products" profile property for personalization.

The CTA uses Repeat’s Personalized Cart for an easy conversion experience.

Setting It Up

Implementing this strategy couldn’t be easier. Follow the setup examples below to craft a re-usable component. Copy the code, adjust the copy, and you’re done. In Klaviyo, you can save it as a universal block to make it easy to drag and drop into any email.