This play is dead simple to set up, works in just about any email you send, and gives your customers an easy way to reorder from any email you send.
We like to think of banners like this as “conversion insurance.” It works alongside other marketing emails you’re sending, provides customers a link back to a product they’ve ordered before and are running low on, and helps boost clickthrough rates of your emails.
This banner dynamically populates the name of a product that the customer is due to replenish & links to that product’s PDP. You can also use the link to direct the customer to their Personalized Cart. And, when the customer isn’t in a replenishment window the component will be hidden completely.
This component is a great addition to any campaign or email that includes existing customers. Try it in emails like:
- Site-wide sale campaigns
- Post-purchase flows
- Replenishment flows
Implementing this strategy couldn’t be easier. Follow the setup examples below to craft a re-usable component. Copy the code, adjust the copy, set it to show only when a customer has products due for replenishment, and you’re done. In Klaviyo, you can save it as a universal block to make it easy to drag and drop into any email.
Klaviyo Setup
1. Set up the section
Open the email editor on an existing template and add a new section with a text box:
2. Add the code to the text box
Copy & paste the code below to the text box:
<div style="text-align: center; font-weight: bold;">
Running low on {{ person|lookup:'Repeat - Due To Replenish Products'|lookup:'0'|lookup:'product_title'}}?<br />
<span style="font-size: 20px;">👉 <a href="{{ person|lookup:'Repeat - Due To Replenish Products'|lookup:'0'|lookup:'pdp_url'}}" style="font-weight: bold;">Stock up here!</a> 👈</span>
</div>This snippet is used to dynamically populate the title of the first product in the list of products that a customer is due to replenish:
{{ person|lookup:'Repeat - Due To Replenish Products'|lookup:'0'|lookup:'product_title'}}This snippet is used to dynamically populate the destination of the URL with the PDP of the product:
{{ person|lookup:'Repeat - Due To Replenish Products'|lookup:'0'|lookup:'pdp_url' }}Alternatively, you can swap out the URL for the customer’s personalized cart by using this snippet instead:
{{ person|lookup:'Repeat Cart URL'}}3. Style the block
Style the block and adjust the copy to suit your brand.
4. Set up show/hide logic
Click on the section containing the text box, click “Display Options,” and then “Create Logic.” Paste this snippet so the section will only be shown when the customer has products that are due to be replenished:
person|lookup:'Repeat - Due To Replenish'5. Save the block & add it to campaigns and flows
Save the block as a universal content block so it’s easy to add to other emails. Then, add it into any email that you want. We suggest adding this component to any post-purchase flow emails and campaigns you’re sending that target your existing customers.
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